SimplySoles Opens First Brick and Mortar Location in DC
Monday, December 1st, 2008Fab online shoe boutique SimplySoles has launched its first brick-and-mortar shop in the up-and-coming area of Columbia Heights.
Mother of two, trained CPA and “tax master” Kassie Rempel launched her online site and catalog business in 2004, but knew that her DC clientele needed a spot to shop.
“Most people open a store first and then create a website. I chose to do just the opposite and make my products available worldwide and establish the SimplySoles brand by exposing it to fashion connoisseurs everywhere. That will always be a goal of ours, but now we get to meet face to face with our customers and engage them in a way we’ve not done before. We are known for our excellent customer service and that will continue to be a top priority in our new location,” says Rempel, who has been named as one of the top five emerging entrepreneurs in Entrepreneur magazine’s Annual Awards, recognized by the Washington Business Journal as one of the 2008 Women Who Mean Business, and has been featured on the cover of Fortune Small Business magazine in a story on extreme customer service.


In addition to designers like Tory Burch, Chie Mihara, Delman, Bettye Muller and Lilly Pulitzer, Rempel has started her own shoe line that’s exclusive to SimplySoles. It’s called named lillybee consists of nine styles (including two that are vegan), all of which are are shipped to the customer in a durable, quilted bag named the ShoeShuttle that is designed for transporting shoes and also saving trees in the process by eliminating the need for a shoe box. Best of all, every pair is $195 or less. (Check out the Kristen. Hilary and Gwyneth, above.)
If you can visit the cheerful pink and chandelier-filled store in person, be sure to bring a pair of gently worn closed-toe shoes. Simply Soles will donate them to Suited for Change, a local non-profit that helps women in transition dress for success. You’ll also receive a 10% discount on your next purchase just by making the donation.
SIMPLYSOLES ADDRESS: 1438 Park Road NW, Washington, DC 20010. If you can’t make it in person (the store is only open on Friday, Saturday and Sunday) … be sure to shop online at www.simplysoles.com
Don’t forget to take advantage of our StoreAdore-exclusive deals, either! Enter “IADOREU” in the promotional code section at checkout to receive your free gift. Gifts are as follows:
Spend $50 or more and receive a SimplySoles Reusable Grocery Bag
Spend $100 or more and receive an Aluminum SimplySoles Water Bottle with Carabineer
Spend $500 or more and receive a pair of SoleSavers.
EXCLUSIVE SALE, DECEMBER 1: On Monday, December 1, at 8 a.m. EST, SimplySoles.com will have a super sale for 24-hours only on in-stock merchandise ordered via the internet. Free shipping on orders of $50
or more and free returns through December 24, 2008. All merchandise will be discounted 40% and quantities are limited.




















































