3.1 Phillip Lim Opens on Robertson
Monday, June 30th, 2008Style stalkers from Santa Monica to Silver Lake (yours truly included) have been shaking in their stilettos with anticipation of the 3.1 Phillip Lim store on Robertson Boulevard. Sisters, the time has arrived.
The celebrated designer (and Orange County native) has opened his first west coast location, a 5,000-square-foot shrine to all things Lim. (The other U.S. location is in Soho.) Contrary to the bustling Robertson boutiques a few blocks down (featuring neon bright windows and look-at-me displays to lure those passing by), Lim’s simple silver metallic façade (nary a mannequin in sight!) mirrors the cool allure we’ve come to expect from the superstar designer, allowing customers the time to escape from the street and enter Lim’s magical kingdom.
Inside, sculptural carved walls covered with a futuristic spiky texture provide a striking contrast to the feminine vintage-inspired clothing. In addition to Phillip Lim classics such as sizzling secretary-style scarf-tie blouses and pencil skirts, chic trenches and effortless cocktail frocks, Lim’s fall collection has already hit shelves featuring decadent fabrics including sumptuous silk charmeuse and regal gold brocades. One can image that Lim may have had California on his mind in designing the collection as many of the pieces, including this cotton dress with metallic halo neckline (available in a range of colors), seem kissed with golden sunshine and tailor-made for Hollywood royalty.
(Photo from Nordstrom.com, click photo to purchase.)
Having already taken the fashion industry by storm in three short years, Lim strives towards his goal of becoming a full lifestyle brand with a foray into accessories including handbags, sunglasses, belts and scarves. Made with quality leather in chic classic colors, this framed doctors bag is a bona fide steel at $475.
(Photo from 31philliplim.com.)
The spacious boutique promises to stock roughly 90 percent of Lim’s collection for men and women each season, so the boutique is the perfect place to go if you spotted something on the runway and can’t find it elsewhere. Both the Robertson and the Manhattan locations carry Lim’s little girl’s line, featuring hallmark 3.1 silhouettes in cute-as-a-button mini-me sizes.
Photo from 31philliplim.com
631 Robertson Boulevard
West Hollywood, CA 90069
(310) 358-1988





















































